It's called Velib... and it's Paris' genius rent-a-bike program, brainchild of the mayor. For a few coins, you hop on a bike, ride it to wherever you need to be - and park that puppy in the undoubtedly nearby docking station. Miss the last subway train at 1am? Rent a bike! Late night of clubbing, no taxis handy? Use the Velib! Don't want to have your own bike ripped off or worry about where to park it? Voila! A lovely rental bike is just waiting to roll to your destination.
How much does revenue does it pull in? I just read an article from 2007 that claimed $28 million for that year.
I love smart ideas.
bike rentalbicyclesvelibparisbastilleparkrowcobblestonebikekaren huttonfrance