Ivor Andrew Advertising found me on Instagram and got in touch.
CONCEPT:
a project for Fujifilm Graphic Systems called “Color Outside the Lines”.
MESSAGE:
The message was all about encouraging the “rebel” and “rule-breaker” and aimed at business owners/entrepreneurs. (Right up my alley!)
PRODUCT:
ginormous printers. Best in the biz. Images to broadcast the message needed to burst with color, definition and be bigger than life.
The Fujifilm culture does things differently; it encourages photographers and artists to be different. It's also one of the few companies that truly understands imaging from photography to print on paper.
Ivor Andrews understood their client perfectly. No stock photos for this bunch! We worked closely together to curate a set of images that told their sweeping story in living, breathing color.
